Ten Gun creates a ton of emails for Xbox, and mails are something I cut my teeth on early on in my career with TGD. My favorite campaigns and where I'm able to flex my creativity the most, are the individual game mails. Often times I don't get as many game assets as I'd like, and that's when I'm able scour the game's website and create my own elements that blend seamlessly with the IP's own branding. For example, for Far Cry 6, I leaned into the red poison clouds (which is one of the game's main plot points) and created this fast-moving cloud over the keyart as well as adding subtle glow to the torches and flying embers to top it off. If a game isn't on my radar, I research and learn the story points and aesthetic in order to authentically connect the mail to the brand and thus further engage the user.
Back to Top