Outdoor Research has a long and storied past of providing the quality, pro gear that outdoor enthusiasts need. I was hired as their digital designer in 2017, mainly to work on email campaigns. It was a scrappy team where I was allowed quite a bit of flexibility and fun as well as art direction. As one example you'll see below, the padded cell case was a very simple product that needed help in the interest department. So I came up with the idea of a fun gif to show what the average camper or backpacker might use it for. The Retroactive Collection was another mail where I provided the entire art direction and visID for this retro collection of products - from the color palette to the 80's logo lockup and input on the promo video we shot and more.
