I've been working on Xbox Design Lab projects since almost the beginning of my employment with Ten Gun. For a few years now, Xbox has been really committed to cranking out new and exciting colorways and options for both the Standard and Elite controllers. Below are a few notable XDL creations that were received well and really hit on their game's IP.
XDL - REDFALL EDITIONS
One of my more notable projects with XDL was the custom Redfall suite of controllers. A new PMP, promotional and social assets and light cinemagraphs all needed created, as well as a new keyart that merged the main art with the branded controllers. We went big with the PMP, designing a huge, custom character rotator that spoke immediately to the game characters and their specific controller. I also supersized the product renders for the features section to give users that in-your-face detail. This was a fun project with a lot of moving parts that came together for a successful launch.
One of my more notable projects with XDL was the custom Redfall suite of controllers. A new PMP, promotional and social assets and light cinemagraphs all needed created, as well as a new keyart that merged the main art with the branded controllers. We went big with the PMP, designing a huge, custom character rotator that spoke immediately to the game characters and their specific controller. I also supersized the product renders for the features section to give users that in-your-face detail. This was a fun project with a lot of moving parts that came together for a successful launch.
XDL - FALLOUT
With the new Fallout TV show fast approaching, Xbox requested we support their new Fallout themed controller options for Design Lab. With no real Vis ID, I took what general Fallout assets we had and created something on brand for them. I know the series very well and knew I needed to lean into Vault Boy and the retro aesthetic as much as possible. This was also a wide reaching project with promo assets, a custom PMP and more to get the word out.
With the new Fallout TV show fast approaching, Xbox requested we support their new Fallout themed controller options for Design Lab. With no real Vis ID, I took what general Fallout assets we had and created something on brand for them. I know the series very well and knew I needed to lean into Vault Boy and the retro aesthetic as much as possible. This was also a wide reaching project with promo assets, a custom PMP and more to get the word out.
XDL - Inspired By Features
The Inspired By feature is a section on the XDL homepage dedicated to new or updated games and a custom controller, to represent it. I've created handfuls of these promo spots over the years, here are a few of my favorite.
The Inspired By feature is a section on the XDL homepage dedicated to new or updated games and a custom controller, to represent it. I've created handfuls of these promo spots over the years, here are a few of my favorite.
